Le Gruyère AOP Switzerland partner of Maison Suisse in Paris
Since the end of July, Le Gruyère AOP Switzerland has had a presence in the Maison Suisse pavilion in Paris, a key venue for enthusiasts and Swiss athletes participating in the Olympic Games.
In the gardens of the Swiss Embassy in Paris, the Maison Suisse pavilion has capitalised on the excitement of the Olympic Games and the success of Swiss athletes, drawing in a large and curious crowd. Maison Suisse has provided a unique opportunity for visitors to discuss and sample various Le Gruyère AOP cheeses in different states of ripeness. Nearly 50,000 visitors have enjoyed Swiss products, including a tonne of Gruyère AOP, 9,000 sausages, and 1,300 bottles of wine.
Official visits, partner events, and cultural programming have allowed us to connect with diverse audiences and fully leverage this communication platform.
This initiative will continue from 27 August 27 to 8 September, during the Paralympic Games, with a busy programme of sporting and cultural events. In addition to the numerous broadcasts of the competitions, several concerts and entertainment activities are planned.
Here is an overview of the programme:
- 31 August at 6.00 pm Couleur 3 Comedy Club
- 2 and 3 September from 6.20 pm Concert by Nikolas Katrantzis
- 5 September at 6.30 pm Concert by Evita Koné
- 7 September at 2.30 pm La Morce Electronique with DJ sets by Rodosaurus, Mimetic, Garance
- 8 September at 6.30 pm Concert by the Geneva Chamber Orchestra
Entry to the Maison Suisse is free.
For further information, please visit the official website.
